Little Moons is tapping into our obsession with all things miniature to launch its brand-new Mini Moons, its newest bite-sized frozen mochi treats. Inspired by the craze for tiny delights, the brand has (literally) created a shrunken London terrace in Shoreditch this April, giving Mini Moons their very own tiny mochi parlour with an itsy-bitsy adjoining apartment upstairs.

Created collaboration with renowned viral miniature creators at The Tiny Art Show, visitors can peek inside and explore a fully interactive miniature world designed to reflect the perfectly pop-in-your-mouth size of Mini Moons.

Curious onlookers can step up to a tiny storefront brimming with miniature details, designed for big reactions. The door, windows, and even furniture have been perfectly scaled down, creating a whimsical space that invites visitors to explore. Downstairs, the mochi parlour lets visitors reach in, and sample all three Mini Moons flavours: Mango & Passionfruit, Salted Caramel, and Malted Chocolate – irresistibly moreish and snackable. For a keepsake, visitors can snap an instant polaroid of themselves enjoying the Littlest Mochi world!

Upstairs, a cosy miniature apartment continues the playful experience. Every corner is packed with charming details: a shrunken London terrace, minute furniture, tiny windows, and street-level charm that make it feel as if you’ve truly stepped into a dreamlike, pint-sized world. From itty-bitty books to the unique, delicate décor, the apartment invites visitors to linger, discover, and immerse themselves in a dreamlike, tiny world.